Lumora Marketplace
Online marketplace, home & lifestyle
$340K
Validation · 20%
23 days in stage
Rep forecast
70% probability · Q2 close · Jun 15
DealRipe forecast
44% probability · Q3 close · Jul 27
Opportunity Control
Scotsman qualification, extracted from calls
7 of 18 confirmed
5 of 8 needed for Validation gate· 3 missing:T2M1A2
Next gate: Proposal / Generation (40%) · 7 of 16 needed· 9 missing:Sc2C1T2T3M1M2M3A2N2
Scope
· 1 openSc1Does the project fit with Topsort's standard portfolio of services?
Sponsored listings, banners, self-serve advertiser portal
“We want to monetize our seller traffic, basically what Poshmark did”
Sc2Can it be fully matched within Topsort's current product portfolio?
AskIf we had to deliver one capability in the first thirty days that would prove value, which one?
Competition
· 1 openC1Do we know who else might be bidding / been approached?
AskWho else have you spoken to about this, and what stood out to you about them, good or bad?
Originality
O1Can we offer something 'original' or unique to this potential opportunity?
Marcus reached out inbound after reading TopSort blog post
“Found you through your post on retail media for marketplaces”
Timescale
· 2 openT1Are we aware of their timescales?
Wants to be live before Q4 holiday traffic
“We need to monetize peak Q4 or we're waiting another year”
T2Is the timescale defined?
AskWorking backward from go-live, when would we need a signed contract in hand?
T3Does the timescale fall within our capability from history and experience?
AskWalk me through your procurement process. How long does legal usually take to review a contract this size?
Size
S1Is the project size worth pursuing?
$340K ACV agreed in principle for phase one
“Marcus confirmed budget range in initial conversation”
S2Is the potential client of a size that makes it viable (project or potential)?
8M MAU marketplace, 12K active sellers, ~800 high-volume
“Top 800 sellers do real volume, that's the ad budget pool”
Money
· 2 gapsM1Is a target budget defined?
AskHas this spend already been budgeted for this fiscal year, or would it need to be approved as a new line item?
M2How much is it? Is it approved?
AskWhat's the budget cycle look like for this purchase, and who controls that line item?
M3Does the budget fit with Topsort's normal pricing schedules?
AskIf our pricing came in at the level we discussed, would that be a comfortable fit or would you need to come back with anything?
Authority
· 2 gapsA1Are we speaking to the right person?
Marcus Chen, VP Monetization, ex-Wayfair
“Marcus owns the monetization initiative”
A2Do we know who has the authority to make the decision?
AskWalk me through who needs to sign off on a contract this size. Is your CEO or CFO in the loop yet?
A3Do we have access to the decision maker / process?
AskIf I asked you to take this proposal to your CEO without me on the call, would you feel ready to do that?
A4Do we know who else is involved?
AskWho else is going to influence this decision, even if they're not the signer?
Need
· 1 openN1Our solution aligns functionally to the desired outcome
Aligns to monetize seller traffic before holiday season
“Sellers begging for sponsored placement, Lumora has no infra”
N2Can we match all identified needs?
AskIf you don't fix this, what does it cost the business over the next twelve months?
Contacts
4 people on the account
Marcus Chen
VP Monetization
Last contacted Apr 14
Priya Raman
CTO
Last contacted Apr 8
David Kowalski
CFO
Never contacted
Sarah (last name unknown)
CEO
Never contacted
Recent calls from Gong
Synced 2 minutes ago
Apr 14 · 38 min
Jess Tanaka (TopSort), Marcus Chen (Lumora)
Apr 4 · 32 min
Jess Tanaka (TopSort), Marcus Chen (Lumora)